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Post by account_disabled on Dec 2, 2023 9:37:56 GMT
Think of this as another way to quantify the value of your work in a very specific way. Local, mobile search works great for? When Google released disappointing third-quarter earnings this month, its stock price plummeted in a single day. According to Google, cost-per-clicks fell by about 1%, and year-over-year ad revenue growth dropped from . Industry analysts blame the slowdown in ad revenue growth on mobile searches, which are said to be about half as profitable on average as desktop searches. Why Mobile ads have lower engagement rates than ads on desktop, which makes intuitive sense. When you search on your smartphone, you're probably going somewhere and may be less likelY to click on an ad that's not absolutely important to what you're looking for at the time. to ads compared Phone Number List to desktop. These issues will undoubtedly impact revenue growth, as mobile searches are expected to surpass desktop searches by the end of the year. The upshot of this trend from a perspective is that if mobile searches are monetized half as fast as desktop searches, then we can infer that organic search listings for mobile searches have a greater chance of being clicked than the same searches on desktop execute on. Additionally, since one-third of mobile searches have a location-based intent (e.g., find nearby businesses), I think there is a huge opportunity on mobile.
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