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Post by account_disabled on Dec 3, 2023 10:50:28 GMT
Google Ads Performance Grader This free tool from Wordstream is especially useful if you already have some ads set up on Google. The tool monitors your current performance and gives you basic recommendations for improvement. It focuses on: Quality Score, Impression Share, CTR, Ad Text, and Landing Page. Google Ads Keyword Planner The Google Ads platform itself can help you carry out an audit of your ads with tools such as the Keyword Planner. Use it to check the difficulty of the competition and the average bid to be on page 1 of the ads. Keyword Research Tools Keyword research is essential to identify the keywords you Country Email List should bid on and the ones you shouldn't. The right keywords are the ones you should choose for reasons that might involve branding, competitiveness, budget, or search volume. This is probably the most extensive step when creating your Google Ads campaigns. Selecting the right keywords is the key to saving time and money. Keyword Magic Tool The Keyword Magic Tool can be as useful with PPC campaigns as it is with SEO. Enter the keywords you're thinking of bidding on and the tool will generate similar keywords that may have better search volume or be less competitive and therefore less expensive. PPC Keyword Tool The PPC Keyword Tool is much more specific to ads. It helps you identify keywords for your ads based on: Long-tail matches Competitive paid or organic keywords Semantically related keywords Mix words to get long-tail keywords You can also group keywords by campaigns and identify negative keywords for your ads. Ad creation tools
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