Post by account_disabled on Mar 4, 2024 3:29:42 GMT
The video format is particularly effective in the world of digital marketing because it allows you to quickly answer user questions and provide a practical demonstration of a company's products or services. In the following article, you will find some areas that can be significantly optimized with a B2B video marketing strategy, including SEO, lead generation and prospect engagement. Statistics to know about B2B video marketing The data published by Impact in 2020 confirm what Forbes predicted in this article from a few years ago, entitled "Video Marketing: The Future Of Content Marketing", namely that the content marketing scenario has changed and is increasingly moving in the direction of giving users what they want. Here are some statistics on B2B video marketing: more than 80% of companies include the video format in their marketing strategies.
there are 63% more companies that include the video format compared to last year by 2022, 82% of internet traffic will come from video users spend 88% more time on a site that offers video content the opening rate of emails with subject lines containing the word video increases by 7% compared to the average Australia WhatsApp Number Data One of the main advantages of the video format is its ability to capture the attention of the target audience at the right moment in the purchasing process. It is essential, as with all digital marketing strategies, that the objectives are defined according to the SMART scheme . Let's see what this acronym means. Specific objectives : what does the company want to achieve by publishing this video? Measurable objectives : what metrics will be used to measure the effectiveness of the videos? Affordable objectives : the target must be achievable, albeit challenging Relevant objectives : videos must be included in the marketing strategy.
and that of the company Time- based goals : What are the deadlines for achieving the desired results? New Call-to-action Another essential element is research within your market segment: what are your competitors doing? Do other sites frequented by the target audience already include video among their marketing content? Being one step ahead in responding to user challenges allows you to create a significant competitive advantage, which is why companies should not hesitate to experiment with B2B video marketing! Videos also play a rather important role in SEO , because they have the ability to appear in search engine results , both on the main page and in the specific video section. To achieve these objectives, however, videos must be structured to ensure that Google is able to extract information and understand the contents.
there are 63% more companies that include the video format compared to last year by 2022, 82% of internet traffic will come from video users spend 88% more time on a site that offers video content the opening rate of emails with subject lines containing the word video increases by 7% compared to the average Australia WhatsApp Number Data One of the main advantages of the video format is its ability to capture the attention of the target audience at the right moment in the purchasing process. It is essential, as with all digital marketing strategies, that the objectives are defined according to the SMART scheme . Let's see what this acronym means. Specific objectives : what does the company want to achieve by publishing this video? Measurable objectives : what metrics will be used to measure the effectiveness of the videos? Affordable objectives : the target must be achievable, albeit challenging Relevant objectives : videos must be included in the marketing strategy.
and that of the company Time- based goals : What are the deadlines for achieving the desired results? New Call-to-action Another essential element is research within your market segment: what are your competitors doing? Do other sites frequented by the target audience already include video among their marketing content? Being one step ahead in responding to user challenges allows you to create a significant competitive advantage, which is why companies should not hesitate to experiment with B2B video marketing! Videos also play a rather important role in SEO , because they have the ability to appear in search engine results , both on the main page and in the specific video section. To achieve these objectives, however, videos must be structured to ensure that Google is able to extract information and understand the contents.