Post by account_disabled on Sept 10, 2023 11:32:23 GMT
Search trends show that travelers have emerged from the pandemic with new preferences and heightened expectations. Let's see together how to understand them and make the most of them to intercept this target.
Digital is increasingly integrated into travel . Travelers use digital platforms throughout the entire customer journey: from inspiration, booking and itinerary planning to sharing their experiences online. Digital natives are now a majority in the region: Millennials and Generation Z make up half the population in Indonesia and the Philippines, the two largest countries.
Trip planning is more meticulous than Phone Number List before . In today's complex travel environment, people are spending more time planning their vacations. For example, there has been a significant growth in the number of searches on travel insurance, to protect yourself from any possible risk.
Interest in longer stays is growing . Searches for holiday homes have seen a significant increase, probably synonymous with a longer trip duration, also in conjunction with hybrid holiday and work situations ( holiday working ).
Travelers prefer luxury . The demand for luxury and wellness-focused travel is growing: travelers are looking for premium options to pamper themselves, regenerate and disconnect from routine, after a prolonged period of stress due to the pandemic.
Greater awareness of sustainability . The pandemic has accelerated the shift to conscious consumption in many sectors, including travel. 91% of APAC respondents in a recent study reported it as "important" to make sustainable tourism choices, as we told you a few weeks ago.
These trends represent a solid foundation for travel players operating in this market to make the most of the rapid recovery in travel intentions. Having an attractive online presence and digital tools for a fluid and frictionless user experience , from the site to a high-performance booking engine like Simple Booking , can certainly help stimulate both interest and conversion.
Digital is increasingly integrated into travel . Travelers use digital platforms throughout the entire customer journey: from inspiration, booking and itinerary planning to sharing their experiences online. Digital natives are now a majority in the region: Millennials and Generation Z make up half the population in Indonesia and the Philippines, the two largest countries.
Trip planning is more meticulous than Phone Number List before . In today's complex travel environment, people are spending more time planning their vacations. For example, there has been a significant growth in the number of searches on travel insurance, to protect yourself from any possible risk.
Interest in longer stays is growing . Searches for holiday homes have seen a significant increase, probably synonymous with a longer trip duration, also in conjunction with hybrid holiday and work situations ( holiday working ).
Travelers prefer luxury . The demand for luxury and wellness-focused travel is growing: travelers are looking for premium options to pamper themselves, regenerate and disconnect from routine, after a prolonged period of stress due to the pandemic.
Greater awareness of sustainability . The pandemic has accelerated the shift to conscious consumption in many sectors, including travel. 91% of APAC respondents in a recent study reported it as "important" to make sustainable tourism choices, as we told you a few weeks ago.
These trends represent a solid foundation for travel players operating in this market to make the most of the rapid recovery in travel intentions. Having an attractive online presence and digital tools for a fluid and frictionless user experience , from the site to a high-performance booking engine like Simple Booking , can certainly help stimulate both interest and conversion.