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Post by divacress4 on Oct 4, 2023 10:45:21 GMT
Attending Beyoncé’s Renaissance World Tour in Chicago this summer was one of the best concert-going experiences I’ve ever had – I am now legitimately a member of the BeyHive! And I am not alone. In one month alone, the tour earned $127.6 million – the highest grossing month for any tour since record-keeping began in the 1980s. As Queen Bey made her way across Europe and now the US, host cities reportedly experienced an uptick in inflation around the time the show came to town, with restaurants and hotels seeing the greatest gains. With Beyoncé leaving all this financial windfall in Phone Number List her wake, there is no question whatsoever: She got it. After a record-setting 32 Grammy wins, seven studio albums, six world tours and countless brand collaborations, Beyoncé has earned her reputation as an icon and marketing phenomenon. What can we B2B marketers learn? SO much. Let’s take inspiration from Beyonce’s prowess to explore the formation of marketing success.
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