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Post by account_disabled on Oct 7, 2023 5:08:20 GMT
The marketing data on video impact is equally impressive. According to HubSpot’s 2023 Video Marketing Trends Report, 68% of marketers say video content showcasing their products and services generates the biggest ROI and 63% say that content related to cultural moments and news stories generates the most video engagement. LinkedIn’s own B2B Marketing Benchmark research shows that after in-person events, video is the top channel where B2B marketers are planning to increase their investment. In an effort to meet the moment, LinkedIn is also investing Phone Number List in new video ad placements such as Instream Video Ads and Connected TV ads, which it will test with a select group of customers targeting a U.S. audience later this year. These formats are designed to help marketers drive brand messages within engaging visual environments to captivate audiences. Marketers can soon leverage enhanced video advertising with LinkedIn to maximize the scale, reach and efficacy of their campaigns to drive full-funnel impact. Now that you know that video works and that creativity is essential, where do you begin? One of the biggest barriers to making the investment as a marketer is knowing whether the end product will yield the results we are seeking (and needing from an ROI perspective). Oftentimes the secret ingredient is finding the right marketing partner that can push the creative envelope and produce the type of high-quality content that will set your campaigns apart from the rest.
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