Post by account_disabled on Oct 8, 2023 3:18:14 GMT
You might have missed it with everything else going on, but the pandemic is bringing about a worldwide, fundamental reassessment of how marketing works and what marketers do. Let’s talk whys and hows:Why: COVID-19 affected every aspect of business, and marketing is no exception. Suddenly, every company on Earth had to reassess their priorities, budgets, business plans, and purpose. Some marketers have totally reimagined their approach to marketing, some have slashed spending, and others have gone back to basics.
How: Some of the best work by brands Phone Number List during the pandemic focused on breaking through the noise by breaking ground with compelling creative developed using brand voices so distinctive they could break free of narrowly rational messaging and a sea of sameness.These brands provide some key lessons for other brands looking to break through:
Develop a clear, consistent, and authentic brand voice.Use that brand voice as your guide to develop creative that breaks through but remains distinctly you.But don’t just take our word for it. Let’s take a look back at some of the studies and stories of 2020 and 2021 that helped us arrive at this conclusion, and see what we can learn from them:
How: Some of the best work by brands Phone Number List during the pandemic focused on breaking through the noise by breaking ground with compelling creative developed using brand voices so distinctive they could break free of narrowly rational messaging and a sea of sameness.These brands provide some key lessons for other brands looking to break through:
Develop a clear, consistent, and authentic brand voice.Use that brand voice as your guide to develop creative that breaks through but remains distinctly you.But don’t just take our word for it. Let’s take a look back at some of the studies and stories of 2020 and 2021 that helped us arrive at this conclusion, and see what we can learn from them: