|
Post by account_disabled on Oct 23, 2023 4:55:58 GMT
In Levitt's example, our consumer evidently has the goal of hanging a picture or a shelf the drill is only a means to achieve the goal. Talking about Jobs to be Done and competition , we have seen how people tend to attribute greater or lesser importance to a product based on their objectives their jobs if they ever invented a frame that hangs by itself, the drill would become a inanimate object devoid of any use. From this perspective, whatever way I hang my new painting drill or self hanging frame , the point is the end result and not the means. A moment. If I don't want a drill and can avoid a hole in the photo editing servies wall, then what am I buying? I would say a nicer living room, a more comfortable home, the satisfaction of showing friends that I bought an original Picasso. In short, whatever my objective is be it functional, social or emotional it is certainly not a hole in the wall but it definitely goes beyond this is perfectly in line with the concept underlying Jobs to be Done the continuous search for improvement that distinguishes the human race. Self betterment. So. At a certain point in my life. I decide that my living room needs to be more beautiful and I know that to do so I can buy a drill or get a super self hanging frame. What pushes me towards one or the other solution? Sure Design Thinking tools can help me understand, but a model would be better. Jobs to be Done A model to explain purchasing behavior Premise. Human behavior is even more complex than what we will outline in a few lines but as the statistician.
|
|